Working with long time client The Cheesecake Shop on a new national advertising campaign called “Treat Yourself.” We utilised out-of-home advertising, including billboards, metrolites, and digital signage, along with a strong social media presence. The campaign aimed to captivate dessert enthusiasts across the country, enticing them to indulge in the irresistible delights offered by The Cheesecake Shop.
With the personalised headline “Treat Yourself <<city name>>,” we created a strong connection with potential customers in each location. Eye-catching visuals of mouthwatering cheesecakes on billboards and digital displays caught the attention of passersby, while engaging social media content showcased The Cheesecake Shop’s flavors and presentation. This comprehensive approach successfully increased brand awareness and foot traffic, positioning The Cheesecake Shop as the go-to destination for those seeking a delectable treat.