General Homecare
Brand Design and Development
Overview
General Homecare is a fast growing group of Community Support & Care providers, who are highly trusted in the communities they serve. Their commitment is to assist older Australians and people living with a disability through personalised care solutions focused on helping clients achieve their aspirations for independence, dignity & control.
With such an inspiring focus we knew we wanted to create a positive and inclusive identity that uniquely expressed the groups superlative services.
The entire branding process consisted of considering the varied consumer segments and the groups aspirations to develop the General Homecare logo, colour palette and typography, which we then applied to a web design that echoes their dignified and humble approach
Client
General Homecare
What We Did
Brand Design and Development