For the Rugby Podcast Kick Offs & Kick Ons, hosted by The Prof alongside rugby legends Adam Ashley-Cooper, Drew Mitchell, and Matt Giteau, we set out to capture the essence of Australian Sporting Pub Culture in the brand. This involved tapping into the playful, down-to-earth vibe you’d find in local pubs, where sports banter and camaraderie thrive.. Especially when we’re playing the All Blacks.
We crafted a visual identity that’s cheeky and vibrant, using bold typography, warm Aussie colours reminiscent of our beloved Wallabies, and graphic devices inspired by iconic pub elements. From the logo to the animated intros and social media designs, every detail was created to evoke the feeling of kicking back with mates after a match. The result is a brand that feels authentic, fun, and unmistakably Australian, perfectly aligning with the live and loose spirit of the show.
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