Norfolk Wild

Brand Development


The Poloko team have a serious passion for the outdoors. When Norfolk Wild presented the opportunity to work together we jumped at the offer and didn’t look back. The brand in it’s infancy was disjointed with no true direction on where it wanted to go.

Poloko immediately set out about establishing the brands DNA and giving it some solid foundations through a brand essence session to determine the 3 key elements the Norfolk wanted to portray.. Coast, Field and Stream.

With it’s primary target market based around Fly Fishing, the brand had a vision to look beyond this. So we wanted to establish early on some strong roots knowing that the line of products would change and adapt going forward.

From here, we developed a serious of  icons and badges to assist the new logo. We then set about building out the assisting fashion assets like swing tags, labeling and packaging. Being involved in the journey from start to finish gives a brand it’s consistency, meaning that every touch point feels connected.

Further on we worked closely to design and develop the website, social media and launch campaigns. We love working with brands, people and businesses that have a true passion for the outdoors.

View the live site here


Norfolk Wild

What We Did

Brand Development
Social Media
Website Design and Build