The Cheesecake Shop

Awareness Campaign


With hundred of stores across Australia, New Zealand and the UK the Cheesecake Shop is always looking to ensure their Franchisees are getting the attention they need. To do that, Poloko is always working on some fun and fresh creative.

This time round it’s all about calling out the local areas. While Melbourne and Sydney are big markets, we narrowed right down on this campaign to the smallest regional towns with a Cheesecake Shop store.

Calling out the local town, suburb or city creates an instant relationship with customers, giving them something they can relate too. This takes the big franchise corporation out of mind, and instead gives more of the bespoke, local bakery feeling that the Cheesecake Shop truly is.

With Out Of Home creative this fun, quirky and slightly mysterious creative was brought to life through regional and urban Australia + New Zealand. With the added digital element to back the campaign up just to create that extra touch point. So Treat Yourself today!


The Cheesecake Shop

What We Did

Outdoor and Online Campaign