For Indy Clinton’s new podcast, Behind the Laundry Door, we knew a quiet launch wasn’t going to cut it.
Working closely with Indy, we developed a launch campaign built around curiosity, misdirection and a little bit of chaos. The idea? Make the internet think Indy was about to launch an OnlyFans.
Playing into speculation and her audience’s expectations, we teased the launch without giving too much away, building conversation and curiosity around what was actually hiding behind the laundry door.
When the reveal finally came, it introduced a podcast all about Indy and Ben airing the realities of kids, sex, money, arguments, mental load, love and everything else that usually stays behind closed doors.
The campaign drove huge engagement before the first episode had even dropped, turning the launch itself into part of the entertainment.
From the initial concept alongside Indy through to campaign strategy, creative direction, brand, digital and rollout, we helped bring Behind the Laundry Door to life and made sure people were talking about it from day one.
Please submit a brief description of your enquiry using the form below. We’ll try to respond to all requests within 48 hours.
” * ” indicates required fieldsHave more of a general questions? Please use the form below and we’ll continue the conversation.
” * ” indicates required fieldsWe’re always on the lookout for talented people, so feel free to send us an open application.
” * ” indicates required fields