At the heart of our collaboration with Wik & Co., we had the privilege of delving into the captivating world of storytelling through scent. Each fragrance we worked on is more than just a combination of notes; it is a narrative waiting to be discovered. Drawing inspiration from a myriad of sources, from exotic destinations to dark depths, Wik & Co carefully crafted each scent to tell its own unique story. With every spritz, a new chapter unfolds, enveloping the wearer in a sensorial journey of emotions and experiences. From the seductive allure of an enchanted forest to the vibrant energy of a bustling Tokyo city, each fragrance unveils a world waiting to be explored.
Through our brand essence exploration we designed brand assets, packaging, website and marketing materials, aiming to convey these narratives, inviting customers to embark on their own olfactory adventures. All of this framing and encapsulating the amazing photography work of Daniel Linnet.
With Wik & Co., perfume becomes more than just a scent—it becomes a gateway to a captivating story, waiting to be discovered and cherished.
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