Sarah Hudson is a great example of how a skilled skincare professional can leverage their expertise to develop their own product line. This skincare range is of the highest quality, necessitating packaging that would reflect this.
Poloko not only assisted with the packaging design and production but also gave the brand a refresh and refinement that accentuated the premium aspect of the product offering. To also hone in on the simplicity of the design Poloko introduced QR codes on the smaller packaging to drive traffic to the website in order to inform customers of ingredients how to use and drive further brand recognition. Since the products are exclusive to salons, we were able to avoid the traditional constraints of retail chains and break the mold.
The result is a clean, strongly branded packaging piece that has cut through on the shelf, but also a classic timeless design.
Like Sarah Hudson, Poloko is a small business, so we’re conscious about keeping the budget conservative, while still maintaining our usual strong passion for design and creativity
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