Great Southern Hotel

The Great Southern Hotel in Berry is a ‘must stop for a cold one’ kind of pub. So when tasked with bringing this old gem back to life, we created a brand that celebrates the town’s pioneering roadhouse past with a modern twist—capturing the spirit of adventure, community, and old fashioned nothin’ fancy, good food, good people and cold beers kind of attitude.

We took inspiration from Berry’s rich history and crafted a brand that feels both classic and bold. With a nod to the pioneering days, we blended rustic blue collar with fresh, modern elements—giving the Great Southern a brand that’s as welcoming as a cold beer on a summer’s day.

From the logo and signage to menus and merchandise, every detail tells the story of Berry’s past while embracing its vibrant future. It’s a brand that speaks to locals and visitors alike—laid-back, full of character, and ready for a good time.