Poloko undertook an exciting packaging project for AVL Wines, where we had the opportunity to bring their cask wine collection to life. For their three distinct varietals, we developed three unique designs that embodied the spirit of the Aussie coast. Each label was adorned with bespoke illustrations that transported consumers to the captivating coastal landscapes.
The combination of vibrant colors, intricate detailing, and a touch of playfulness evoked a sense of adventure and relaxation. To tie it all together, we coined the perfect name for this collection: Caskaway. The result was a visually stunning packaging that not only showcased the exceptional quality of AVL Wines but also created a strong emotional connection with a younger audience, inviting them to embark on a sensory journey through the taste of the Australian coastline.
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