Introducing ARCUS, a premium residential building group creating some of Sydney’s most elite homes, we developed a brand identity that reflects their precision, craftsmanship, and elevated approach to building.
From strategy to execution, we worked closely with the ARCUS team to define their brand positioning, voice, and visual language. The result is a confident and contemporary identity—one that speaks to discerning clients and architects alike, while still feeling grounded in the integrity of the build process.
We crafted a bold yet refined wordmark, a timeless colour palette, and a suite of supporting brand assets that elevate every client touchpoint—from signage and stationery to project documentation and digital communications.
This was more than a logo refresh—it was a strategic brand foundation built to support the next chapter of ARCUS as they continue to shape Sydney’s architectural landscape.
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