Ten Tops

Brand Development


New retail chain Ten Tops launched in September 2020 and has been quietly attracting a legion of cult followers with their unique concept and unmatched prices. Ten tops pride themselves on value which is reiterated in their strap line “Nothing over $10”

This value conscious approach did not however, mean that their aesthetic had to take on a bargain bin look and feel!



From website to social content creation, store signage and ticketing devices, we utilised humour, minimalism and bold design to craft a truly unique aesthetic in the industry. Ensuring Ten Tops content cuts through the noise and delivers a sassy, modern and fun take on variety shopping.


Ten Tops

What We Did

Website and Brand Development