The Cheesecake Shop

Father’s Day Campaign


Father’s Day 2017 had a similar cake theme as last years, being the burger cake, except with some modifications. The burger cake was now made in a mini size. This was to accommodate the shrinking size of modern day families. Included was the option to upgrade to a combo, consisting the beer cake and cake fries for the larger gatherings.

Poloko created the marketing material in the newly established hand drawn theme, supporting the baked in store, artisan positioning of The Cheesecake Shop while still having a tongue in cheek humour embedded in the creative. The campaign was rolled out nationally across Australia and New Zealand.


The Cheesecake Shop

What We Did

Print, Photography, POS, Digital Banners